
Stories + Strategy
Explore the marketing and branding lessons hidden in everyday as we dive into real-life stories that help your business grow - and inspire you to show up fully, every time.

what your shoes can teach you about branding
Ever noticed how people judge you by your shoes? Just like your favorite sneakers or heels tell a story about you, your brand communicates identity, values, and style before a single word is spoken. Discover real-life lessons from everyday shoes that can help you build a brand that connects, inspires, and sticks.

what we can learn from the cheer team about branding
From glitter and hair bows to high-flying stunts under the Friday Night Lights, my daughter’s cheer experience taught me more than chants and flips. Leadership, teamwork, consistency, and showing up boldly aren’t just for cheerleaders—they’re the secret ingredients to a strong, memorable brand.

back-to-school lessons on branding
From matching backpacks to classroom teamwork, back-to-school season isn’t just for students — it’s full of lessons about consistency, community, and showing up boldly. Learn how these everyday insights can help your brand connect, engage, and grow.