Stories + Strategy
Explore the marketing and branding lessons hidden in everyday as we dive into real-life stories that help your business grow - and inspire you to show up fully, every time.
A New Year Is the Perfect Time for a Brand Reality Check
When was the last time you looked beyond your logo and evaluated your brand? Consider a strategic review of your full brand ecosystem—visuals, messaging, digital presence, and perception. It helps uncover gaps, clarify your message, and ensure your brand is working as hard as you are.
Lessons on Gen Z & Gen Alpha from a $170 sweatshirt
What can a ridiculously expensive sweatshirt teach us about branding? A lot. For today’s Gen Z and Gen Alpha, sweatshirts aren’t clothing — they’re identity, community, and instant belonging. The strongest brands aren’t selling products. They’re selling connection.
The Secret to Driving More Website Traffic and Sales
If your website hasn’t had a checkup since… well, ever, don’t worry—you’re not alone. Most businesses launch a site, cross their fingers, and hope the internet does its magic. But here’s the truth: websites need tune-ups just like cars, kids' Wi-Fi tablets, and literally anything at IKEA.
In short? It may be time to sketch out a new one or do a digital reset your business didn’t know it needed—but will be very glad it got.
Social media tips that actually work
In today’s crowded digital world, success on social media can be complicated. It’s not about posting more—it’s about posting with purpose. When you understand who you’re talking to and what they need from you, every caption, visual, and call-to-action becomes more strategic. Use these tips to build your brand and increase engagement.
Marketing Lessons From Christmas Lights
I plugged in my Christmas lights this weekend and—of course—half the strand lit up while the other half stayed dark. And instantly I realized: most businesses run their marketing the exact same way. One part shines bright, but the rest is disconnected. Marketing only works when every piece is connected, just like those lights.
What the Wizard of Oz Teaches Us About Brand Management
My daughter and I walked out of the newest Wizard of Oz remake — and my car immediately broke down. A spell from Elphaba or what?” As we were waiting for help, I ended up thinking about how different this new version felt from the Oz I grew up with. And that led me right back to one of my favorite topics: Brand management.
Thanksgiving strategy
Thanksgiving may be chaotic and delicious, but it’s also a masterclass in strategy.
how to shake brain fog
Ever feel like your brain hit the snooze button without asking you first? Same. But even the foggiest days can turn into your next breakthrough
Branding Your Home or Office (Yes, Really)
Your home or office tells a story—so why not brand it like a pro? From colors to vibe, learn how to make your space unmistakably ‘you’ (without going overboard).