built on purpose, bold by design
who we are
Annette King has spent more than 30 years building brands, leading teams, and driving strategic growth. Her career spans banking, real estate, and small business consulting, where she has helped organizations build their brand, clarify their message, strengthen engagement, and position themselves for long-term success.
As the founder of BrandWorks Marketing Lab, Annette works alongside community banks, local businesses, and entrepreneurs to align marketing and storytelling with a deeper sense of purpose — helping them grow not just in numbers, but in impact
Recognized as a Power Woman by Arkansas Money & Politics, Annette is known for her creative energy, collaborative style, and ability to bring both heart and strategy to every project.
our core values
Strategic
We move with clarity and insight — crafting plans that deliver real impact and lasting growth.
Intentional
We act with purpose — aligning vision and action to build trust.
Bold
We move with courage, resilience, and confidence — standing firm in the face of challenge.
Authentic
We show up as our true selves — and amplify what makes you unique.
Collaborative
We foster connection and collective strength — listening closely, thinking boldly, and building together.
Grounded
We ground our work in faith and steadfast principles — guiding every decision with integrity, purpose, and heart.