Case Study: Website Audit for Dr. Steve Hudgins

Client: Dr. Steve Hudgins, Licensed Therapist & Author

Scope: Website Audit, Brand Messaging, UX Strategy, Content Optimization
Platform: WordPress

The Challenge

Dr. Steve Hudgins is a licensed therapist, author, and family advocate whose groundbreaking work supports blended families, co-parents, and therapists. As he prepared to launch his upcoming book, Piece by Piece: My Blended Experience of Mosaic Family, his website needed to reflect a more strategic, emotionally resonant, and conversion-driven experience.

The goal? Create a clear, trustworthy, and mission-aligned digital home that communicates authority, invites engagement, and sets the stage.

The Approach

BrandWorks Marketing Lab conducted a detailed audit of Dr. Hudgins’ site—evaluating navigation, visual design, messaging, accessibility, and SEO strategy. We focused on aligning the user experience with his core mission: to be a trusted voice and transformational guide for families and professionals navigating complex family dynamics.

Key Findings & Recommendations

With a national audience anticipated for the upcoming book launch, the website audit focused on preparing the platform for greater visibility, clarity, and engagement. While we were not involved in the original creation or revision of the site, this independent review was conducted with the goal of providing strategic, constructive insights to help elevate the user experience and brand impact moving forward.

The review included:

• Navigation & User Experience (UX):
  Evaluated how users move through the site and between internal and external platforms, with a focus on reducing friction and confusion.

• Visual Design:
  Reviewed consistency in color usage, spacing, and overall aesthetic across pages to ensure a professional, cohesive brand presence.

• Messaging & Positioning:
  Assessed how clearly the site communicates its purpose and audience, and whether it effectively reflects the expertise and authority of Dr. Steve Hudgins.

• Search Engine Optimization (SEO):
  Analyzed keywords, metadata, and content structure to improve discoverability by users searching for blended family therapy and related topics.

• Content Strategy & Engagement:
  Identified opportunities to expand site content, including book-specific pages, media kits, lead magnets, and testimonial-driven storytelling.

Overall, the recommendations focused on creating a more unified, intuitive, and emotionally resonant user experience—one that supports both local relevance and national reach ahead of the book’s official release.

The Outcome

This audit provided a clear road map for developers to evolve Dr. Hudgins’ web presence from informative to impactful—making it easier for readers, clients, and media to engage with his story, book, and services.

By refining structure, messaging, and visual identity, the next phase of Mosaic will:

• Strengthen brand trust

• Streamline user journeys

• Set the foundation for scalable growth

Final Takeaway

A great website doesn’t just look good—it guides, resonates, and converts. This case study reflects how strategic audits create clarity, elevate impact, and align digital touch points with a brand’s deeper mission.