Case Study: Designing Our Logo
Client: Internal Project
Scope: Visual Identity, Logo Design, Brand Strategy
Industry: Marketing & Public Relations
The Challenge
As a marketing, public relations and brand strategy firm committed to bold, strategic storytelling, BrandWorks Marketing Lab needed a visual identity that did more than just look professional—it had to embody the heart, muscle, and mindset behind the work we do for clients every day.
We weren’t just designing a logo.
We were crafting a symbol of our philosophy.
The Concept
From the start, the goal was to develop a mark that:
Communicated strength, purpose, and movement
Was rooted in the letters B and W (Brand + Works)
Carried intentional symbolism with layered meaning
Balanced creativity and clarity in equal measure
We asked ourselves: What does “branding boldly” look like in a single shape?
The Design Details
The final logo is a multi-layered monogram—but also a visual metaphor.
Flexed Arm: The letters B and W are merged to create the form of a flexed arm, representing strength, confidence, and bold execution.
Gear: A gear is built into the design to symbolize momentum, precision, and the strategic process behind every project.
Heart: The curve of the “B” forms a heart—signifying the soul behind the strategy, and the human connection that drives meaningful branding.
Color Strategy
We selected bold, energetic hues that reflect the emotional and strategic essence of the BrandWorks Marketing Lab approach:
🟥 Red stands for passion, purpose, and meaningful action.
🟧 Orange brings energy, creativity, and confident optimism.
Together, they communicate that we’re not afraid to go big—but we always lead with intention and heart.
The Outcome
The BrandWorks Marketing Lab logo now serves as a living symbol of our brand philosophy:
Bold branding works best when it’s strong, strategic, and soulful—where insight meets impact, and strategy meets heart.
It’s a mark we’re proud to stand behind—and one that’s already resonating with the bold brands we help build.