Hi, I’m Annette King.

If you’re here, you’re likely ready for a more strategic approach to your marketing.

That’s exactly where I come in.

With a background in marketing, branding, and leadership, I help bring clarity to what you’re doing, why you are doing it, align it with where you want to go and build systems that are sustainable.

Let's start a conversation

We Build bold brands

Strategy-First Marketing, Public Relations and Brand Leadership

How I help

  • Clarify your brand so your message connects

  • Align your marketing with your business goals

  • Identify what’s working, and what’s holding you back

  • Build a strategy that supports message consistency and sustainable growth

  • Stregthen how your brand is perceived and positioned

who i work with

  • Growing businesses ready for the next level

  • Business owners who feel stuck or unclear

  • Teams that need strategy, not just execution

  • Organizations ready to elevate their brand

We help businesses of all sizes clarify their message, connect with their audience, and grow with purpose. Whether you need ongoing senior-level marketing leadership or focused, high-impact projects, we provide the strategy, storytelling, tools, and resources.

our services

Fractional CMO

Drive growth by aligning marketing strategy, teams, and execution—without the cost of a full-time CMO.

Branding

Clarify your brand story, visuals, voice, and positioning so you can connect deeply and stand out consistently. 

PR + Event Management

Drive visibility with compelling stories and unforgettable experiences—from headline-making coverage to lasting impact.

Content + Digital + Storytelliing

Craft content and digital touchpoints that elevate your brand, tell your story, and move your audience to action.

Campaigns + Media

Launch purpose-driven campaigns with media strategies that stretch your budget and drive meaningful returns.

Experience + Culture

Align internal culture with external brand promises—so your people live it out, boldly.

our approach

Before we build, we listen — really listen — to your story, successes, challenges, and vision. This intentional pause, guided by our core values, gives us the clarity to create strategies that move your brand forward with purpose and boldness.

By starting with understanding, we ensure your message resonates authentically and positions your brand to grow on purpose.

Discover how we help brands grow boldly through personalized marketing solutions.

  • We start with a deep dive. Through discovery calls, questionnaires, and brand audits, we get to know your business, your goals, and your pain points. We listen before we recommend — because your brand deserves more than a one-size-fits-all solution.

  • Once we understand your vision, we develop a bold strategy that aligns with your values, audience, and goals. We define your brand personality, key messaging and differentiators — so you can stand out for all the right reasons. 

  • Whether it’s your visual identity, content, campaigns, or customer experience — we bring your bold brand to life with design that’s both beautiful and strategic. Every detail is intentional. Every element supports your goals. 

  • We don’t just plan — we execute. You’ll receive actionable deliverables, clear timelines, and support along the way. From social media to event planning to lead generation, we help you show up boldly and consistently. 

  • Brand-building doesn’t stop after launch. We offer continued support through consulting, fractional CMO services, and ongoing strategy sessions. As your bold brand grows, we help you evolve with purpose and confidence. 

What people are saying

  • "Working with BrandWorks Marketing Lab has been nothing short of transformational for our brand. Their attention to detail is exceptional, every recommendation is backed by thoughtful insight, and they have the boldness to guide our brand into new territory without compromising our values. Their analysis not only highlighted opportunities but reframed challenges in ways that made growth feel achievable."

    Dr. Steve Hudgins, Licensed Couselor, Author, and Family Advocate

  • “I can’t say enough good things about Annette. Starting a small business is overwhelming, but she’s been thoughtful, communicative, and so good at helping me understand the parts of marketing that felt confusing. I was nervous about trusting someone outside my circle to properly capture what I'm trying to create, but she completely earned it—she shows up (literally, in person!), she listens, asks good questions, and she does the work, and the results have been great!”

    Jessica McConnell, Ember & Root Learning Enrichment Community

  • “Annette really took the time to understand me, my product, and my customers. After filling out her customer questionnaire, she took my rambling answers and a variety of fragmented documents I shared with her, and crafted it all into a well thought out, easy to follow brand guide for my business. She is amazing!”

    Renee Bordovsky, Puzzling Presents

  • “Annette is a gem. I can't recommend her highly enough! She guided me through brand marketing with care and expertise, helping me create a professional brand that is deeply authentic. Now, my website proudly showcases my business with heart and clarity.”

    Elena Simmons, Radiant Elements Medical Spa

  • "We chose Brandworks marketing lab to design our logo. Annette went beyond and helped us define our brand. She took time to understand our mission and vision, guided us to build meaningful community connections, and gave us a brand our customers instantly recognize, love, and one that feels as authentic as our barbecue."

    James Abbey, Faithful Fire BBQ

  • "I met with Annette to discuss marketing strategies for my photography business and realized that taking great photos is only part of the job. Annette was incredibly knowledgeable and helpful, guiding me to find my voice and tell my story. She provided powerful, actionable advice on how to move forward. I highly recommend working with her for all your marketing needs!"

    Trevel Young Photography

  • “I reached out to Annette and she immediately contacted me. It was not through AI. It was her personally. We had a great first meeting and I knew that she could do what I wanted.She went above and beyond. I have recommended her to several of my colleagues.”

    Ryan Chronister, River Valley Navigators

let’s build your bold brand.

Ready to grow your brand on purpose? We’re here to help.